2023 has started and the online is filled with so much of buzz how SEO will evolve in 2023, which strategies to apply and keep our business on top organically.
We did some study and came up with some input data from various authoritative websites and seo experts globally. Few important points from their perspective how and what might be good when considering SEO in 2023. Five SEO Trends in 2023 and beyond based on the techological development and dynamics.
1. Websites with Authoritative Content with Higher Engagement and Better UI Experience, clean site structure will lead in SEO – Majorly following the Web Core Vitals Guidelines.
- Consumers today have higher expectations because they are looking for real
content capable of solving bigger problems, full of insights backed by data that only
authorities can give, and created with memorable, positive experiences. - Interactive content entertains the user, but it is a great, memorable way to answer
and solve the user’s questions and problems.
2. Utilized the Structured data plan with Quality Content
- Google has defined structured data types for all types of business.
- Still there are a lot of businesses who do not capitalise on this feature.
- Making the right structure data plan which keeps your website on top through rich results.
- This increases the possibility of higher ranking in local business results being directly displayed with GBP profile
- Get featured snippets and better results with voice search queries.
- Using FAQ markup to display interactive and engaging answers in search results.
- Example – https://www.toprateddentist.com/dentists/new-york-nyc page present the FQA schema if you check in Google searches which helps to drive some quality traffic to their website.
3. High Quality, Authoritative, user generated, rich content will get more weightage in SEO ranking
- Google Helpful Content System Update, Sept 2022 – The recent update from Google was a major set back to websites using more AI generated content.
- Dropped or de-indexed websites that seem to have been created for ranking well in searches rather than to help or inform people.
- We have to use AI generated content more smartly than simply adding it for ranking.
4. With the advancement in AI technology and ChatGPT version coming in, AI generated content quality is improving
- The AI tools are getting smarter with better quality output.
- The content is more like human generated content.
- For long-form content, AI can be used to partially create long-form content, instead of creating the entire piece. Automated solutions should be used for creating basic
drafts but you’ll still need human writers to improve the copy. We’ll still need humans to provide positive reader experiences. - AI tools can help us to collect bulk information ( Save more time )
- Different Intent keywords
- Blog topics on various niche keywords
- Primary draft of blogs or key pointers
- Provide with better recommendations
- Create short codes or scripts
- Use for creating short post and descriptions
5. ON-Page Factors becoming more important when compared with Off-page
- The on-page parameters will always play the most important role for google deciding the authority of the content
- Better UI will give high engagement on the website with higher session time on website
- Adding regular fresh piece of content will add more value to the website and website visitors – new blogs on regular frequency
- Creating quality and authority reference on other platforms through quality link building activities.
- Keywords will always be important to make google understand the topics and intent of the page, blogs or services offered.
- Focus on google guidelines and new features for integration on the website that will boost SERP of the website.
Hope you find these points useful and should help for making your SEO strategy for your business in 2023.
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